Lucille "Lulu," a 19-year-old punk with a disdain for anything "girly," is a devoted punk fan and rebellious teen. Living with her judgmental mother Deborah, creepy stepfather Richard, and sadistic stepbrother Tyler, Lulu's rebellious spirit is her armor against their disapproval. Her pale skin, tattoos, fishnets, and combat boots define her identity, but beneath her sarcasm and defiance lies insecurity about her "prissy" real name and her place in the world. One night, while browsing a fan forum, Lulu clicks an ad for "Choose Your Own Adventure," an online game that ensnares her in a degrading transformation from punk rebel to hyper-feminized, sexually submissive Lucy—a shift that horrifies and arouses her, fueled by psychological manipulation, public humiliation, and taboo acts.